Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02249_Field_MOAD T2.txt

Text File | 1996-04-10 | 446b | 10 lines

“The soul of advertising,” said Dr. Johnson, “is a
large promise.” Advertising is the garment of
abundance, a massive put-on that is itself the
source of many of the satisfactions we create for
ourselves, as illustrated by the slogan: “You feel
better satisfied when you use well-known brands.”

Marshall McLuhan, “Media and the Inflation Crowd,”
Marshall McLuhan: The Man and His Message ,
(Golden, 1989), p. 61.